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A few milliseconds can cost millions

A British company will spend 300 million dollars to lay a new cable under the Atlantic, linking London to New York.

The track has been carefully calculated to be slightly shorter and thus have a shorter transmission time: 6 milliseconds faster.
Pay 300 million dollars to save just 6 milliseconds?? Is it worth it?

Apparently, yes. Using the line will cost 100 times more than a normal line: it is reserved for financial brokers who trade thousands of shares per day. An advantage of 6 milliseconds would result in an annual gain of 100 million dollars.

In fact, in my experiments, a few seconds cost me 5 euros...

https://old.dandandin.net/a-few-milliseconds-can-cost-millions