The yellow pages are now useless

Posted by Magnetic_dud Thursday, July 12, 2012 5:21:00 AM Categories: Italy Printing

Some time ago, I got the 2012 issue of the Italian Yellow Pages to my home.

It's this:


 

It's just an handful of pages! It's completely useless, maybe there are just 3-4 firms for each category!

If you think that every firm paid 500-1000 euro to be included, it's not an advertising investment anymore. This is wasted money!

But, the makers are going digital! In this way:

WFT??? It's just a PDF conversion of the printed edition or something like that!

It's senseless to do something like that! Why not just list my search in an intuitive way, instead of presenting minuscule text without a decent search!